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Questions candidates ask

The companies have salespeople who present their businesses to you. My job is to make sure your eyes are wide open. I help you figure out what you want your life to look like, narrow it to two to four companies that fit, and coach you while you talk to them. I’ll tell you to walk away from a great brand if it’s not right for you.

Usually someone fifteen to twenty-five years into a serious career who’s tired of somebody else deciding where they live, what they’re worth, and what comes next. Corporate, most of the time. Not always.

Starting with the business instead of the life. Being sick of working for somebody else isn’t a reason to own a business. There has to be something you’re running toward.

That’s a real conversation, and it has to happen with the actual numbers in front of you. Those come from each company’s Franchise Disclosure Document and from owners already running the business, not from a website. What I’ll tell you is that complicated money isn’t automatically a no. I’ve watched people find a way nobody thought existed.

Picking the hot category is a bad way to choose. The better question is what fits you, your life, and how you want to spend your time.

There’s risk in any business, and I won’t pretend otherwise. That’s why you talk with owners already running it before you decide, so you go in with your eyes wide open. You won’t control every variable, but you can understand exactly what you’re getting into.

With a conversation, not a business. I want to know what made you reach out, what you want your life to look like, and why you’d want to own a business at all. From there, you fill out a questionnaire that takes about twenty minutes, and we set up a consultation to build your plan.

Two to four. That’s enough to compare and few enough to go deep. I’m not going to shotgun you with a list. Every company on your plan is there because it fits what you told me.

You can. We can add companies, take them off, or pivot. It’s your life.

If you have a spouse or partner, I want them in the conversation early. This decision affects both of you.

You don’t pay me. The franchise companies I work with do, and only if you end up buying a business. They all pay something comparable, so the only thing that matters is fit. What keeps my business going is referrals. If I do right by you, you’ll send me your friends and colleagues. That’s why my services are free to you.

There’s risk in doing something. There’s just as much, or more, in doing nothing.

The people who never make the call are still in the same place, and they’re still stuck.

Chris Hilgers crouching in an aspen grove with his two German Shepherds